Information
Directed by Lincoln CapliceClient: Kirin Cider
Creative Director: Chris Searl
Creative Projects Director: Kieran Burke
Cinematography Campbell Brown
Edit: Lincoln Caplice, Miles Selwyn
Online: Miles Selwyn
Score by Tony Anderson, via The Music Bed
Synopsis
Japan-based brewing company Kirin has launched a range of premium alcoholic ciders exclusively in Australia.Kirin Cider engaged typographer Gemma O’Brien to hand paint bespoke advertising displays at numerous locations in urban areas around Australia, from Fitzroy, VIC to Redfern, NSW.
The Sydney-based typographer and creative, lends her dramatic stylised script to the already impactful black and white creative for Kirin Cider that sets the brand apart from anything else on the market. The majority of 3m x 4.5m signs were painted in Gemma’s studio, but on November 18, Gemma painted the signage for the Surry Hills location in situ, on the corner of Crown and Foveaux Street. Here, Gemma talks to us about her influences and craft. #inspiredcider
Gemma O’Brien says, "Crafting lettering on a large number of billboards was always an ambitious undertaking, but it was great to be a part of Kirin Cider taking a leap with this concept, and is testament to the brand's pursuit of Inspiring Creativity."
"The nature of this style of typography is direct and spontaneous; each billboard is unique and retains the authenticity of the hand-drawn strokes. I'm really looking forward to seeing how people interact with this campaign.” says O’Brien.
