The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf.
Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were very excited at the prospect of reinvigorating the game of golf, and sharing this game we’re passionate about with all Australians, while building a deeper relationship with our customers. Golf is a highly emotional game and sometimes we forget why we play it, so it was good to remind everyone. JWT truly impressed us with their strategic review of our business and opportunities, and creatively put forward a campaign that we love and feel perfectly encapsulates our brand and vision.”
Director: Lincoln Caplice
Executive Producer: Dave Jansen
Producer: Mel Reardon
Creative Director: Annie Price
Client: Drummond Golf
Director Of Photography: Campbell Brown
Assistant Director: Jose Marquina
Gaffer: Mat Wilson
Grip: Mark 'Moose' Abrahams
Casting: Felicity Byrne
Styling: Sophie Hart
Editor: Grace Ayre @ The Editors
