The bushfires have significantly impacted international perceptions of Australia, with people delaying or cancelling their travel plans, even to areas not directly affected by fires. This situation has been compounded by the coronavirus. The campaign is supported with $25 million allocated to it through the Australian Government’s National Bushfire Recovery Fund.
For ten years we’ve been telling the world ‘there’s nothing like Australia’. As we seek to re-establish trust and credibility and address global misperceptions, it’s more important than ever that we show the world that this is still the case.
The campaign is rolling out across key international markets, as appropriate in the current environment. Tourism Australia will build upon There’s Still Nothing Like Australia later in the year, with a second broader brand campaign.
Australia’s tourism operators are the heart and soul of the industry. Hear from these operators on what working in tourism means to them.
Director: Dylan Harrison, Lincoln Caplice & Alan Harca
Producer: Chris Seeto
DOP: Peter Eastgate, Katie Milwright, Boris Vymenets